Olympic Viewers Have a New Reason to Complain, and the Means to Do It

And yet, even in a digital age, NBC's Olympic economics are still based largely on prime time — and the returns so far from London are stellar: 40.7 million viewers for the opening ceremony and 28.7 million for the first night of competition SaturdayNBC Olympic Announcers: Please Read This. By James Fallows. Jul 30 2012, 12:29 AM ET. Interesting coverage so far! Thanks and keep it up. BJ.jpg Here's a minor tip. In your coverage, you must often refer to the site of the 2008 Olympics.

Read more ...